listen to what president obama said at a town hall meeting in montana. >> every time we are in sight of health insurance reform, the special interest fight back with everything they have and their political allies try to scare the heck out of everybody. it happened in '93. it is happening now. >> groups that have an interest in blocking reform. big pharmaceutical companies. is there anything in reform bills about lowering the cost of prescription drugs. >> the pharmaceutical industry not a party to the 1993, 1994 evident, they want coverage for everyone and co-pays to be reasonable. and pessimist or skeptic will say a huge group of people can buy their drugs. >> new customers. >> they have agreed to cut $80 billion out of their costs -- >> over ten years. >> they are spending $150 million in advertising to push reform. robert reich smells a rat. they wouldn't do it if it wasn't good for their industry. why doesn't medicare do a system like the va where they negotiate for the price of drugs? >> i was at the agency that is a nonnegotiatable item. the pharmaceutical industry has managed